Incorporated in the year 1999 with a view to produce and manage large public shows in Chennai, with active participation from sponsors. We have also moved into other areas like sales promotions, product launches, awareness campaigns, advertising campaigns, direct marketing and lead generation programs and below the line activities.

We have successfully implemented many projects for our esteem clients in the areas of Sales promotions, Product Sampling, entertainment events, out bound Tele calling for direct marketing programs, lead generation programs and direct marketing

Product launches and Promotions

  • School Promotion of Parry confectionery ltd- Free sampling of Butter scotch and Lacto King executed for over 1000 schools all over kerala, Karnataka, and Tamil Nadu,and up North covering  parts of India, bringing out a super sale activity cum market research for the brands.
  • Promotion of My –Tvs card -This activity was campaigned by means of hiring promoters for road show and out door activity to bring visibility to Public.
  • Promotion Ananya Dairy – Free sampling activity of sachets and collection of databank, throughout Chennai.
  • Dealer Meeting Hatsun Agro Ltd - a unique program for the distributors from Karnataka &Tamilnadu, over 200 families present at Hawa Valley Madurai.
  • Rasna-  Inshop promotional activity for Juc up covering chennai’s prominent shops and increased sale by free sampling during summer.
  • Exhibition & Launch of BPL computers - A launch cum exhibition kind of event, where the entire planning,  (designing, production and deployment of merchandising) and execution of the event was handled by us.
  • Launch of team Aqua clean and a promo campaign to promote sales - The Campaign was for 15 days in which the in shop promotions and the demonstration of the product was done.
  • Launch of "surevue" contact lens from the house of Jhonson & Jhonson – We handled the launch and a fifteen-day post launch assignment for conducting road shows to create awareness among the public. 
  • Heinz-  "Complan Cricket Challenge" – A quiz program targeted at school children in the age group of 11 – 15 yrs. Twenty top schools were targeted to conduct the quiz and the program resulted in generating a database of 4000 students, which was used for future direct marketing programs by the client.

Events

  • An"evening with Leoni" – An entertainment event sponsored by Cavinkare and VVD gold. The event was conducted in sync with Valentines Day and co - sponsored by Educare, Cavincare, and Jhonson & Jhonson. We handled the entire event from conception, theme, production, awareness, venue management etc.
  • Events Executed for Social Awareness with Chennai Corporation
    • A Awareness walk on segregation of garbage in to organic and inorganic  waste implementing order of  supreme court  on October 2nd 04
    • Similar walk for awareness of Health & Hygiene for Chennai Corporation.

Direct Marketing and Lead Generation programs

  • Direct calling and response generation program for IBM. Assignments for a Holiday Resort in Kodai, where the entire marketing of holiday packages for them is done by us using, various data bases to generate leads and direct marketing.
  • We have successfully executed response management for conference held in Chennai for IBM.
  • Managing a response management for CQA Folkswhich was held in Mumbai for IT Professionals

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